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Ten years proudly Kenyan
A brand for the people, built for the people.
Vision Plus began with something the global giants never bothered to fix. This is how ten years of that turned into a factory at Tatu City.
Born from a gap only a Kenyan would notice.
In Kenya, an ordinary family had to save for about four months just to afford a television. The big imported brands were priced for someone else — and when a set broke, you were on your own.
So in 2016, we set out to build the brand Kenya didn’t have — one made for Kenyan homes and Kenyan lives, at prices Kenyans could actually reach, that would still be there long after the sale. The name said it plainly: Vision Plus — Vision for the brand we could see, and Plus because we always wanted to be more than a brand: something Kenyans could trust and call homegrown.
Our founder, Umesh Bhojwani, sketched the first logo on a piece of paper. The first promise we made customers was just as simple: “Count on us.”
Ten years later, here’s what that promise built.
1,000,000+
Kenyan homes that let Vision Plus in
2 years
Warranty no one else in the industry will touch, backed by a 2% return-rate standard
47 counties
Four sales channels, from national retail to the neighbourhood duka
Made in Kenya
Building our own TVs at the Tatu City Special Economic Zone
And we are just getting started.
The journey — a decade, year by year
2016 · The beginning
Vision Plus is founded. That December, our very first container of TVs lands on Boxing Day, 26 December — still celebrated as the company’s birthday.
2017 · Trading begins, and reality bites
We start trading, and the test comes fast: 40% of that first consignment is defective. For a brand built on trust, it’s a disaster. We make the decision that defines us — we don’t repair, we replace every single unit, no questions asked, and pick up the phone at 1am to do it. Out of that year comes a value we still live by: continuous improvement — “the day we say our product is perfect is the day we start to decline.” Even through the pain, Vision Plus grows nearly 400% year-on-year and becomes one of the top-selling brands online.
2018 · Standing behind the product
We open our first service centre and put real support behind every sale — once even flying a technician coast-to-coast to fix a single customer’s TV, because that customer’s trust mattered more than the cost. The same year, Vision Plus expands beyond TVs into audio — soundbars and multimedia speakers — the first pieces of a Kenyan electronics ecosystem.
2019 · Onto the shelves
After years of building trust online, Vision Plus enters organised retail on Black Friday — major retailers across the country.
2020 · Going direct
We launch our own e-commerce Brand Store so Kenyans can buy straight from the brand. When Covid keeps everyone home, entertainment demand surges — a strong year for the category.
2021 · Weathering the storm
The post-Covid squeeze hits disposable incomes hard. Vision Plus holds steady on the discipline it learned early: honest pricing, real value, and never leaving a customer stranded after the sale.
2022 · Our own platform
We challenge the status quo again with our own smart-TV operating system — Whale TV OS — customised for the Kenyan viewer, with an app store that lets people download apps for free on the big screen.
2023 · Crossing the border
Kenyans abroad start asking for the brand. Vision Plus soft-launches in Uganda, and it’s welcomed.
2024 · The rebirth
Vision Plus widens from a TV-and-audio brand into a full multi-category one: accessories and wearables (including smartwatches), the Vibe Series of portable audio, and our first home appliances — water dispensers, chest freezers, fridges, washing machines — with local assembly taking root in Kenya.
2025–2026 · Made in Kenya, for real
By our 10th anniversary, Vision Plus is in over a million homes across all 47 counties. We keep building on Whale TV OS, our own platform. And the milestone that once sounded impossible becomes real: Vision Plus now manufactures LED TVs in its own facility at the Tatu City Special Economic Zone — the first of its kind in the region, with capacity for 500,000 sets a year. From July 2026, home appliances start rolling off that same Kenyan line.
More than televisions — a Kenya we’re proud to leave behind
Vision Plus doesn’t just sell electronics; we build things Kenya keeps. The Tatu City factory is technology transfer — training a generation of Kenyan engineers and technicians in skills that stay and multiply here.
Our Factory Refurbishment Programme takes returned and trade-in TVs, restores them to spec, and puts them back into the market as certified, warranted, affordable sets — a first step toward a full circular economy that keeps electronic waste out of the places it shouldn’t be.
When we say Buy Kenyan, Build Kenya, we mean building a Kenya we’re not ashamed to hand to the next generation.
What we stand for
We’re not the cheapest — that’s the grey market. We’re not the most premium — that’s the imported giants. We are the local champion that doesn’t compromise: the best value, the most reliable, and the brand that still picks up the phone. And we do it with personality — we are fun, tech-driven, vibrant and bold.
The market said Kenyan brands can’t be trusted. We proved otherwise. It said we couldn’t compete with the multinationals. We competed — and in many spaces, we won. It said local assembly was a nice idea but not practical. Today we manufacture in a Special Economic Zone, with appliances coming off that same line.
None of this happened in spite of Kenya. It happened because of Kenya — because of what Kenyans can do when someone gives them a product they can trust, a story they can believe in, and a brand they can call their own.
Just getting started
The next ten years are built to be bigger than the last: manufacture more, export across East Africa and the continent — “Made in Kenya, distributed across Africa” — employ more, innovate more, recycle more. The vision has never changed since a logo drawn on a piece of paper: a brand for the people, run by the people, owned by the people.
To everyone who chose Vision Plus before they had any reason to — this story is yours, not ours. Thank you for a decade of believing in something we built together.
Vision Plus. Built for the people.
