Picture this: it is 2016, and a small team in Nairobi is unloading a consignment of LED televisions. No factory. No showroom. No brand anybody had heard of. Just a conviction that Kenyan homes were being asked to choose between electronics they could afford and electronics that actually lasted — and that nobody should have to make that choice.
Ten years later, the televisions we sell are built right here in Kenya. This is the story of how that happened, and what it means for the appliance sitting in your kitchen right now.
It started with a few LED TVs in Nairobi
Kryptonite International Limited was founded by Mr Umesh Bhojwani in 2016, and began trading in 2017 after registering an electronics brand and trademark: Vision Plus. The whole operation was a small-scale importer of LED TVs for the local Nairobi market.
We were not trying to be the cheapest brand in the country. There were plenty of those already, and most of them disappeared the moment a customer needed a spare part. We were trying to be the brand that was still around in year three, when the warranty mattered.
That decision shaped everything that came after it.
Today, our QLED televisions are made in Kenya
The single biggest change in ten years is that we stopped only importing televisions and started building them. Our Vision Plus QLED TVs are proudly made in Kenya — built locally, built reliably, and built for the way Kenyan homes actually use a television.
That is not a marketing line, it is a logistics decision with real consequences for you:
- Parts stay in the country. When a panel or a board needs replacing, it is not sitting in a container somewhere off Mombasa.
- Service is local. Our service centre is in Nairobi, staffed by people you can call on 0724 888 777.
- Quality control happens where the complaints land. The team building the TV and the team answering the phone about the TV work for the same company, in the same country.
The problems we actually set out to solve
Beyond the televisions, our products are designed in Kenya for Kenya and manufactured to our specification abroad. We are precise about that distinction because you deserve to know exactly what you are buying.
But designing for Kenya is not a slogan. It means sitting with the specific, unglamorous ways electronics fail in this country, and engineering around them. Here is what that looks like in practice.
Insects kill more TVs here than anyone admits
Ask any repair technician in Nairobi what is inside a dead television and a surprising number will tell you: cockroaches. They get in through the vents, nest in the warmth around the power board, and short it out. It is one of the most common causes of failure in Kenyan homes, and almost nobody designs for it.
We do. Our televisions carry a pest-repellent treatment on the internal boards to discourage cockroaches and other insects from settling inside the set. It is invisible, it costs us money, and no customer will ever thank us for it — which is precisely why most brands skip it.
Kenyans play music loud, and they play it all day
A soundbar sold in Europe is designed for a flat in a building with noise rules. It is tuned for dialogue clarity at low volume, and its subwoofer is never expected to run near its limit for longer than a film.
That is not how sound gets used here. A Kenyan system works a full Saturday — through the cleaning, through the cooking, through the visitors, and then properly loud into the night. So we specify our subwoofers and amplifiers to hold deep bass at high volume for hours without thermal cut-out or distortion, because that is the duty cycle they will actually face.
It runs right through the range:
- Immersive Sound 240W 2.1CH — the entry into real bass, with a dedicated subwoofer rather than a hollow one-box bar.
- Sound Bar 210W Max Power and Deep Bass 360W 2.1CH — both built around an 8-inch woofer, which is where low end you can feel actually comes from.
- Sound Pro 450 2.1CH — 450W with Dolby Audio and a wireless 6.5-inch subwoofer, so the bass sits where the room wants it, not where the cable reaches.
- SoundFinite 1000W — a massive 8-inch subwoofer, triple-speaker bar and dedicated surround speakers for full 360-degree Dolby Audio.
- TowerSpeaker 240W and 360W — handcrafted wooden cabinets with dual subwoofers, midrange drivers and tweeters. Wood, because it does not rattle itself apart the way plastic does when you push it.
A fridge should fit a sufuria
Here is a design failure you only discover after you have bought the thing: you cook a full sufuria of stew, it does not finish, and the pot will not fit on any shelf in your new refrigerator. So you decant it into three containers, wash the sufuria, and lose twenty minutes you did not have.
European fridges are laid out for flat packaging and small tubs. Ours are laid out for a whole sufuria going in with the food still in it — deeper clearances and shelving you can genuinely rearrange, from the 138L all the way up to the 410L side-by-side.
A chest freezer that is also a fridge
Kenyan households are resourceful with what they own. A chest freezer bought for meat gets used for sodas before a function, for a shop stock, for whatever the week demands.
So our chest freezers — 150L, 200L and 300L — run an adjustable thermostat that lets the same unit work as a chiller instead of a freezer. One appliance, two jobs, decided by you rather than by us.
Cooking runs on gas, and kitchens are small
Our 3 Gas + 1 Electric 50×50 standing cooker exists because most Kenyan kitchens run on a gas cylinder, with electric as the backup — not the other way round. The 50×50 footprint is not a compromise either; it is the size that fits the kitchen you actually have.
Water supply is not a given
We sell twin-tub top loaders alongside fully automatic front loaders, and we are not embarrassed about it. A twin tub lets you control exactly how much water a wash uses, and fill it by hand when the tap is dry. Where supply is inconsistent, that is not a downgrade — it is the right machine.
The same thinking gives us water dispensers with hot, normal and super cold: hot for morning chai without waiting on a kettle, cold without opening the fridge, built for homes where drinking water arrives in bottles.
Portable audio: three speakers, built to be moved
Our portable range is deliberately small — three products, each with a clear job:
- Vision Plus BeatPro — a stand-alone party speaker with 300W Dolby Audio, a free wireless mic and karaoke.
- Vision Plus BeatBox 2 — the same idea in a lighter frame, with a free wireless mic for the nights that turn into karaoke.
- Vision Plus BeatBox Mini 2 — a 6.5-inch portable that carries to a shamba, a shop front or a small gathering without needing a car to move it.
The accessories that keep it all running
The accessories range grew out of a simple observation: the thing that stops a working TV from working is almost never the TV. It is a lost remote, a mount that does not fit, a cable that frayed. So we stock the small parts properly, alongside a wearables and personal audio line of their own.
- Powerbanks — a straightforward 10,000mAh, a 10,000mAh with a digital display so you always know what is left, and the 20,000mAh flagship with 33W fast charging, magnetic wireless charging and multiple outputs. Where power is not always a given, a charged phone is not a luxury.
- Adaptors and chargers — fast and quick chargers in both USB-C and Micro USB, plus a dual-port fast charger, so whatever is in the house gets charged without hunting for the right brick.
- Cables — a 3-in-1 that handles Lightning, USB-C and Micro USB together, a USB-C to C for fast charging between newer devices, and single 1M Type-C and Micro USB cables.
- Wall mounts and remotes — mounts sized for 32-inch, 43-inch, 50-inch, 65-inch and the V+ Series, and genuine replacement remotes including the Vidaa OS voice remote. Losing a remote should never mean replacing a television.
- Smart watches — the Fit Plus and the Fit Pro.
- Neckbands — the Moove, the Moove Pro and the Neck Pods.
- Earbuds — the Vibe Pods, and the Cool Pods in black and white.
- Sunnies — Bluetooth audio sunglasses with UV protection.
The promises that came with it
Ten years taught us that the product is only half of it. The other half is what happens after the box is opened:
- A 24-month warranty on every product — double what most brands offer locally.
- Free delivery, within 24 working hours in Nairobi and 48 working hours outside it.
- Lipia Pole Pole, so a television or a fridge can be paid for over time instead of in one painful lump.
- M-Pesa, card or cash, before or after delivery. Your choice, not ours.
The next ten years
We grew at over 100% year on year through our strongest seasons, and the range went from a handful of LED TVs to televisions, home audio, portable audio, home appliances, digital IT and accessories. None of that happened because of a clever advert. It happened because a customer in 2018 told a customer in 2019 that the warranty was real.
So: thank you. To every household that took a chance on a Kenyan electronics brand before it was an obvious thing to do — you built this.
The televisions are made here now. The rest is made for here. That is the whole idea, and the next ten years are about widening it.
Explore the range at visionplus.co.ke, or call us on 0111 052 700.
